For the holidays I've been very inspired by classic elegance and embellishment and wanted to portray that image and feeling for our next campaign. I wanted to create a look that was shimmery and perfect for a special event. I anxiously awaited the arrival of my Phenomenal Fern goodie box Megan (the owner) sent me last month, an Etsy shop that recently signed me as their brand ambassador... Well we all know by now that I'm extremely partial when it comes to anything celestial themed, so of course I loved the Crescent Moon Necklace when I saw it! Definitely a hidden gem, the artwork on it is different, too, with it's dainty imprinted stars. It is a great pendant that hung delicately around my neck for the shoot, I teamed it up with Earthbound Trading Co. Periodic Tables Cuff Bracelet, HCO Aztec Bracelet and finished with Urban Outfitters gold Iridescent Mesh Slip to add elegance to my look.
This month, we shot the campaign in our apartment building since the lighting is phenomenal (pun intended). It helped me focus on the power of simplicity and how a precious pendant paired with the perfect outfit can affect one’s mood and adds drama. Shot by @bradleyboy (who also shot our November campaign 1 Nice Ice Baby for Phenomenal Fern), the post features a range of poses — five in fact — encompassing five different moods and energy. Here are some photos from campaign #2 Fairy Moon for: Phenomenal Fern photo by: @bradleyboy styled by: @norajuku featuring 8 poses we hope you'll be over the moon for — with every flick of your finger, a new emotion and attitude emerges.
A night of celebration in honor of our newest jewelry collaboration…